Given that 95% of the Chinese population access the internet via their mobile phone, we needed to ensure that we created a mobile-first experience. 40% of Chinese Millennials spend more than an hour a day playing games on their mobiles. Due to this, we wanted to include an element of gamification in the experience, to entice shoppers to take part and engage with NARS products.

 

In Bangkok King Power, shoppers are greeted at the Rangnam atrium by the eye-catching NARS installation, with disruptive and immersive features such as the giant Digital Lip Wall. Powered by motion sensors, the Lip Wall lets shoppers interact with a cluster of floating lips in a dynamic and fluid cloud of kisses which mirror their body movements.

 

Shoppers can choose to scan a QR code on their mobile device or use an
iPad next to the Digital Lip Wall to access the Augmented Reality Lip Trial app. The shopper could then leave their ’kiss’ on the wall - in their favourite shade - becoming a part of the dynamic cloud, causing the impactful visual to change over time according to the local favourites.